Creating the Experience
AurGroup Financial CU’s Vision for Its First-Time Homebuyer Program
In today’s competitive mortgage market, credit union lenders who offer mortgages to their members must think outside of the box. “Build it and they will come” doesn’t work these days. The current purchase market demands creativity, knowledge about potential borrowers and targeted marketing strategies. If you want to succeed selling mortgages, you must identify and target your most viable audiences…